TSL Auto revs up marketing

TSL Auto revs up marketing

TSL Auto Corporation, the independent premium car importer, is ratcheting up its marketing activities for the second half of this year, encouraged by a strong first-half performance.

Chief executive Sureeporn Udompolvanich credited the good results to the company's Miracle Card programme and strong after-sales services.
TSL expects to sell 960 premium vehicles this year. Sales through July increased by 53.3% year-on-year to 430 units - 60% European models and 40% Japanese.
Miss Sureeporn said 50 million baht has been earmarked for second-half marketing activities.
"We're confident our sales target will be met. Our sales staff, service centres and customer relationship management are all excellent, plus we're the exclusive local distributor of Lorinser tuning accessories for luxury Mercedes-Benz automobiles, which alone should help raise our sales revenue by 10%," she said.
More than 30 road shows were held at shopping malls and other commercial centres in the first half, and another 50 are planned for the second half.
Miss Sureeporn admitted competition in the grey market has grown tighter this year but insisted TSL has superior customer care.
She pointed to the Miracle Card programme, which provides an array of benefits to customers such as reserved parking at leading department stores.
TSL has three showrooms in Greater Bangkok: on Chaeng Wattana Road, Sathon Road and Soi Thong Lor.